"(il)legal food labelling"

by Bernd van der Meulen (European Institute for Food Law) 

What are you (not) allowed to claim on your products as a producer? How reliable is this information for dietitians? What is considered 'deception' of consumers? What are the consequences for companies of not following the rules? What can you do as a consumer?

"InFlOOD: Seeing the forest for the trees in an age of food influencers"

by Charlotte de Backer  (University of Antwerp) 

In 2011 an unknown student from Ghent University Belgium launched a call on social media for "40 days without meat" to reduce the carbon footprint. In the years after simple requests from this layperson, "40 days without meat" grew out to one of the most popular and successful annual meat-reduction campaigns in Belgium. In 2012, a medical doctor publishes a book about dietary guidelines to become healthier and live longer. The book is considered controversial, and several scientists warn about the unreliable content and guidelines, especially as the concept of "cherry-picking" is used to prove a certain conclusion. Nevertheless will many people in Belgium and The Netherlands follow the guidelines of this book and shortly after its first publication popular media report that the sales of oats have increased with 30% because of this book, while the sales of bread have decreased. Grain-free is trending at that time, boosted by (international) celebrities who go grain-free, next to fat-free, sugar-free, dairy-free, animal-free and so on. 

These examples highlight how today celebrities, self-declared experts and laypeople influence the eating pattern of their (often numerous) followers. Yet is this really the case? And why? In this talk I will review what we know about the impact of food endorsers ranging from food celebrities to food influencers, and the girl next door. I will start with outlining the diversity of different food endorsers active today, highlight what we know about their popularity and strategies, and emphasize the lack of knowledge in this domain which will be the focus of a new research project we are starting this year. In this project we want to learn from successful food gurus and food influencers how we best communicate about food, to apply this knowledge to evidence based information in ways that may ease some of the confusion many people struggle with today.

Workshop on "How to make your own news? How to present yourself as a dietitian?"

by Suzan Tuinier 

How do you profile yourself as a dietician and how do you make this as convincing as possible. What type of dietitian are you , what is your expertise and what is your goal. How do you deal with misleading information and how can you distinguish yourself as a dietitian?

Suzan will address these topics during the workshop. You will learn more about analyzing your own communication channels and about choosing a channel and a way of communicating that suits you.

Are you a dietitian and would you like convey your message, but you don't know how? Then this workshop is for you! Find out what kind of dietist you are and how you can convey information to an audience.

"Marketing of unhealthy foods and drinks to children - Role of government, dietitian
and nutritionist professionals and other health care professionals, education professionals and food & beverages industry "

by An Lebacq (Gezond Leven) 

The following topics will be presented: New challenges in a fast-changing digital marketing environment; health effects of food marketing to children; increasing the advertising literacy of our children; raising awareness for the limitations of industry self-regulation and how to define healthy versus unhealthy foods and drinks.

For each of these topics the role of the government, dietitian and nutritionist professionals and other health care professionals, education professionals and the food & beverages industry will be discussed keeping the following end goal in sight: limiting the negative health effects of the marketing of unhealthy foods and beverages to children. 

"Dietitians in the Media - Creating an Impact, Avoiding the Noise"

by Andrew Burman (British Dietetic Association) 

Andy's presentation will focus on the role of social media in the work of dietitians, how to use social media to promote your work, how to avoid the problems associated with social media and how to create an impact on positive health messages.